How to Start a Custom Clothing LabelLucinda Winston
If you’re passionate about fashion, it’s time to take your sketches and skills to the next level and start your own custom clothing label. Like any other business, producing clothing requires much more than a great product, including comprehensive marketing and developing a business plan. Here are a few tips to get started.
Design the Product
Unanimously, the best part of starting a clothing label is determining what your product will be. From shoes to separates, there are many options for starting a clothing business, but you’ll want to do some research first. For example, if you’re proud of your line of cold-weather outerwear, but live in a warm climate, you’ll need to take extra care to market to international consumers. Dream big, but do proper research to ensure there is a demand for your product before embarking on a major investment. The more unique your designs are, the more they will stand out in a busy marketplace.
You’ll need a set amount of capital to have your designs produced for sale, even if your custom clothing label starts small. If you don’t have the savings required, there are many other ways to get funded. As it can be difficult to obtain a small business loan in the fashion industry, many entrepreneurs have started to use crowd funding and similar outlets, such as Kickstarter, in order to get the financial backing they need.
It’s common for fashion designers to start by producing every article individually. As your brand grows and orders increase, you may need to begin outsourcing. Many factories cater to large fashion corporations only, so pick a local business that may be more comfortable working with a start-up. Always have a solid business plan available to handle the collaboration professionally and with ease. A clear growth strategy is the best way to get the support you need.
Pick and Register a Name
As you get ready to produce your line, start thinking about branding. First and foremost, you need to pick a company name that fits your custom clothing label. Once you’ve decided on a title for your business, you can begin to visualize the look and feel of the marketing you’ll use to sell the product. For example, implementing your logo when designing custom woven labels so shoppers instantly recognize your company. Sewing labels can also be used to make a statement about the quality of your products.
Market Your Custom Clothing Label
Once your designs are produced and ready for sale, it’s time to get noticed! These days, it’s easier than ever to publicize your brand by building a website and implementing social media, and these are necessary ventures for bringing attention to your label. To supplement online channels, try in-person tactics as well, such as networking at trade shows or sponsoring like-minded events for your target consumer.
If you’re looking to take your design skills to the next level and pursue a career you love, start your own clothing label. Here is another great online guide to help you get started. To learn more tips and tricks to get ahead in the business, plus find out how name labels can be used to get your designs recognized, follow the It’s Mine Labels blog from week to week. When you’re ready, give us a call at 866-695-2235 or visit our product page.